Three Pronged Google's Jaggar Update was the scariest of all Google
Updates so far, it s' the longest period update and
affected almost all websites specially those on competitive
keyword or phrase. Majority of SEOs and Website Owners
dislike this update, since they had to change their
strategies.
I personally like Google not only because of its volume
and popularity but for its continual efforts to improve
and maintain search engine quality of results. In search,
google always comes with new and innovative ideas. Here
is a latest updates that google does recently, it's
another step toward better results.
Here is a list of elements in Jaggar Update:
1. Reciprocal Link Exchange (RLE) Abuse
2. CSS SPAM
3. Blog SPAM
4. Redirect Domains or Pages
5. Pirate Sites or Matter
6. Inbound Links (IBL) Repetition
7. Outbound Link (OBL) Irrelevancy
8. Top Domain PR Weight
9. Keyword Stuffing in Alt Tags
10. Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross
linking between two or more websites for building link
popularity, it doesn't matter the websites are relevant
or not, they are cross linked just to improve their
PG. NO more cross linking now, jaggar update has really
treated RLE website badly. Bulk link renting, link farming,
FFA linking and irrelevant linking are also the type
of RLE abuse.
Solution:
Stop RLE link building strategy. Build one way linking through partnership
programs, directories relevant category listings and
relevant industry portal registrations.
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CSS SPAM: is that CSS, which is created for misleading
search bots and visitors, playing with CSS and deceiving
search engine bots is NO more worth at least with google
bot, webmaster use CSS to invisible text with website
visitors, invisible text or near to invisible text by
any mean is SPAM.
Solution:
Use CSS for better formatting not to deceive search engine bots.
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Blog SPAM: is that blog which is not updated
and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline
or help to your business rather just promotions.
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Redirect Domains or Pages: are those domains
or pages which are used to forward visitors somewhere
else it could be in same domain or different domain.
Solution: Don't redirect your domain or pages unless you have restructured or
updated your website. Use 301 a permanent director,
if you have restructured or updated your website.
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Pirate Sites or Matter: are copied sites or matter
from somewhere without permission, it could be from
same domain as well then it will be mirror copy that's
also SPAM.
Solution: If you can't manage to keep fresh content then there are free content
distribution websites available which provide fresh
content free of cost, use content from there.
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Inbound Links (IBL) Repetition: IB links are
links pointing the same domain pages. If one page is
linked with too many times by different positions and
with different or multiple keyword or phrase, it s considered
to be SPAM practice.
Solution:
One or two multiple links (one could be text based and another could
be image based link) are OK to same page, don't go beyond
the limit.
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Outbound Links (OBL) Irrelevancy: is linking
with irrelevant websites or categories, it's a waste
of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements
both paid and free directories and portals available
with plenty of categories.
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Top Domain PR Weight: is the index or default
page exists in root directory, when you type http://www.mydomain.com/ this page comes
to show its content, google has started considering
this page s PR only, rest of the pages got very less
consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming
links to your top domain and keep fresh content at top
domain as well.
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Keyword Stuffing in Alt Tags: is considered SPAM,
this is a technique in which keyword or phrases are
put in alt tags without considering that they are relevant
or not.
Solution:
Put relevant keyword or phrase in alt tags if keyword or phrase doesn't
suit then don't try to put it forcefully.
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Hidden Text: is invisible text that is kept to
feed search engine rather to show website visitors.
In this technique text color is kept same as back ground
color, as a result text cannot be seen by human visitors.
Solution: Don't use this technique, if you have applied it, remove it as soon
as possible. Instead of keeping your text hidden, make
everything visible to visitor and try to use keyword
or phrase in caption, heading, sub-heading, bold or
linked.
About
The Author
Asif Iqbal is a Researcher,
SEO, Trainer, Speaker and Author, specializes in google
optimization and promotion, and has trained dozens of
quality SEOs. He can be reached at asif@asif-iqbal.com, http://www.5icreations.com/, http://www.asif-iqbal.com/, http://www.seoservicespakistan.com/ |
