A domain can
leave an imprint on the mind of a prospective client.
Just like a catchy phone number, it is easy to remember
and can be send out loud in a rhythm. Whenever someone
sees your domain name for your company it must be able
to stick with them throughout the day so they can easily
check out your site when they get a chance. Sometimes
this may not be till the end of a long day at work,
so having a domain name that stays in the mind of a
client is very important.
What makes a good domain you might ask? Is it the length,
how it is spelled or is there something that I missing?
Well the length
is important, something short and sweet can do the trick,
but if your domain names is something like INeedATunaFishSandwhich.com
that may work as well. Yes it is a bit on the long side,
but it is very easy to remember and so therefore, easy
for a person to type in at the end of a busy day. It
stays in the mind and can be thought of in a second.
Unusual domains can work as well, as they can catch
the viewers attention allowing them to also remember
them without much problem. Such domains as eBay, Paypal
and others have only a few letters, but you will never
forget them when you go to type them in. A site I like
to visit to find out about updates on currency and other
information is XE.com . Yes, just two simple letters
to represent their site, but to type it in, is just
like second nature to me because it is so simple.
Another important part is to watch how you spell words
for your domain. Yes it may sound like one word, but
people may here it as something else. Allot of people
like using Nex or Nx because
it sounds like the word Next , but when you say
to someone go to my website at NexInformation.com (just
an example site) do they really go to your site or NextInformation.com
(not the extra T ), totally missing your site
all together because of one letter. This also happens
even if they see it in plain view, as we all have mistyped
a domain name before.
Also make sure your domain name says what your company
does or is your company name. If people can connect
the domain with your business, then you are already
one step ahead.
Anthony
Jewell has over 6 Years experience in the Web &
Graphics World. You can visit my business at http://www.logo2d.com/ |
