As significant as landing on the moon was, your spot in cyberspace
can be just as memorable. I find that the better looking
and working a site is then the more it makes me want
to come back and use it. When a person first lands on
your website they need to be amazed at not only the
design but the content and what you offer. Each part
of your website should leave a mark in the visitors
mind and make them want to stop in every time they jump
online. Just same way you want to stop in at the local
shops down the street, your website should pull and
draw users in.
I know, I know. The question has just popped into your
head. How do You Make Your Site Draw Visitors In? Good
Question. Let me know when you have the answer (as I
head towards the exit). Ok, I am not going to leave
you high and dry like that. I like you and am going
to try to help you out. I know, I am a nice guy.
Well there are a few ways to do this. To make a great
site I believe there are three main keys.
1. Your Design.
2. Your Content.
3. How Your Site Works
No you might have all three keys already, which is great
for you but bad for me as you are probably going to
stop reading any second now. For the rest of you who
stuck with me you probably have at least One of the
Three Keys above. The other two aren't that hard to
get.
The reason I list these keys above in the order I did
is because this is how a visitor is going to evaluate
your website. First they will see the design before
anything (including the content or how the site works).
So you must make sure the design is fluid, has a good
color combination as well as the text is easy to read.
Also make sure the navigation is easy to reach (unless
you don't want them to check out any other parts of
your site).
Once the design pulls them in then they will be looking
at your content to see if it interests them. It probably
does as if it didn't they likely wouldn't have came
to your website in the first place. Keeping your content
updated will help keep their interest and will make
them start clicking around your site. This is what you
want them to do and is especially important if you have
a store on your website. The longer they stay on your
site the better chance you have of them engaging in
on activities (such as a message board) or purchasing
from your store.
Now you can see how these two things line up for the
last part. If your site doesn't work properly then the
first two keys (design and content) will be for absolutely
nothing. If your subpages don't load quickly, if links
don't work and if errors pop up all over the site then
you are going to be in big trouble. Visitors will leave
your site quicker then a speeding bullet. So make sure
your site works properly.
Remember having a great design, content and a site that
works is very easy. The tricky part is getting visitors
to your website, so once you get them there you definitely
don't want to loose them. Cause if they leave all your
effort will have been for not.
©Copyright
2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business at http://www.logo2d.com/ |
