The Search engine optimization secret that everybody ignores
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Search engine optimization
is a very critical task in the success of any website.
In recent times search engines seem to have complicated
this task further by their frequent changes in rules.
This has caused lots of anxiety as some of these changes
have seen some sites lose virtually all their regular
traffic instantly as their rankings have tumbled.
This has further added to the confusion amongst webmasters
about search engines and their motivations. But no matter
how mad one gets at the search engines, there is little
that they can do to change the statistics which clearly
indicate that well over 75 per cent of the traffic that
most sites receive comes directly from search engines.
However, there is a secret that an increasing number of
webmasters have discovered and are putting to good use.
Whatever regular changes search engines instigate, their
motivation remains the same. Most webmasters forget that
there is currently very stiff competition between the
leading search engines. More so because it has become
abundantly clear that none of the top search engines are
interested in the runners up position.
The search engine motivation
This stiff competition between search engines is focused
on the customer, that is the person who uses search engines
to find information online. The preferred search engine
and therefore the top one will always be the one that
most satisfies the needs of that customer.
So whatever changes search engines make they will always
be focused on improving the search engine experience for
surfers. It is not too difficult to figure out what those
who use search engines want, or even more important, what
they do not want. Anybody using a search engine wants
to be able to find what they are looking for quickly.
Most will be looking for the most detailed quality content
on the subject or information that they seek.
This simply means that any website that places its
focus on the end consumer using search engines, rather
than on the search engines themselves is guaranteed to
retain their high ranking whatever changes search engines
keep on making.
Can you dare assume that search engines do not exist?
So the most effective way to ensure that a website owner
focuses on the surfers is for them to direct their focus
on them, just like search engines are. It would help tremendously
for them to start operating as if search engines did not
exist and fully concentrate on ensuring that their sites
have quality detailed content.
The dangers and harmful effects of webmasters focusing
on search engines are very evident. We have sites that
use keywords so heavily that it affects the quality of
writing on their sites. Some sites have even done worse,
leaving their quality content intact but creating keywords
that are hidden to the human eye but visible to search
engines.
In fact there are a whole lot of schemes on the net created
to fool search engines, which have no regard for the surfer
or what information they are looking for. For instance
there is plenty of software on sale online whose promoters
bluntly state is designed to fool search engines.
These are the sort of schemes that are causing so many
constant changes in the rules of leading search engines
as they seek for ways to combat any tricks that would
favor undeserving sites in their rankings.
Content will always be king
What all this means is that content remains the most important
search engine optimization tool. Just take a closer look
at all the leading Google websites and try and trace a
common thread running through them all. You will quickly
discover that the quality of writing and content in these
sites is extremely high.
This means that any webmaster that makes an effort to
provide quality, relevant and detailed content on their
site with the experience of the surfer as their central
focus will be using an extremely powerful search engine
optimization tool.
If your content is good, then you can post it at other
websites complete with a detailed resource box that directs
traffic to your website. Quality articles will usually
end up being re-posted all over the net in an endless
viral effect that will create quality links back to your
site. Search engines still rank websites based on the
links from other sites leading to it so quality content
has a double advantage.
You will of course need to do a thorough job of posting
your articles to various article directories, ezine publishers
and announcement lists.
Article by David Callan. David is an Internet Marketing
professional and is the webmaster of http://www.akamarketing.com/. Visit
his site for articles, tutorials and discussion on Internet
Marketing and search engine optimization. |
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