The first impression
that the people get from your ad decides if they click
or skip. This shows that writing really persuasive ads
is not easy. Writing irresistible internet ads needs
some skills. You can acquire these skills, if you follow
some rules.
Simplify your message
Focus on your customers need! What are they looking
for? What is special on your website for your customers?
Write a simple language with common words. Use verbs
more often than nouns. Using verbs makes your texts
dynamic. Propagate a positive message and avoid hype.
Follow the AIDA rule:
Attention:
Your ad needs to catch the attention of the audience.
The title has to be determined with caution. Look at
the title of this article as example. Why have you clicked
to view this article? Does it exactly offer what your
are looking for? Your ad title has to meet the people
s need. You can use a question to awake the curiosity
of the audience. You can use Overture and Google Adwords
in order to find out popular phrases for your ad title.
Interest:
Your ad text should be convincing. You praise your produce
or your website. Why should the people use your produce?
What is special? How does your offer differ from others?
What is your USP = Unique Selling Proposition? You may
describe your produce with strong words, e.g. amazing,
ultimate, superior, incredible, guaranteed.
Decision:
The audience has to be lead to a decision. Some advertisers
give the impression of urgency. Here are some examples:
Join today and get a free ebook. Sign up and receive
a bonus. Be among the first 500 to join. Limited time
offer! All these kind of phrases try to persuade the
customers to make up their minds.
Action:
Every ad has to call for action. The people should know
what to do. Following phrases might help: join now sign
up today click to view visit the homepage etc. It is
recommendable to address the audience directly with
you . This makes the readers feel that the message is
written to them.
Repeat and repeat
The people usually do not join or buy if they see your
ad the first time. Your ad has to be displayed again
and again. Some people visit your website several times,
study your offers and deliberate before they decide.
Look at TV advertisements! Even the famous brands with
great marketing budgets have to repeat their ads again
and again. The people have to get familiar with your
ad, they need to gain confidence. Do not forget: Your
ad text should be credible.
Lil
Waldner is a business economist. She is experienced
in project management and marketing. She has worked
as editor of newspapers and she has written booklets
and essays with economic and public issues. Visit her
websites: Affiliate Programs
Directory or AGM
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