Well, a logo
for your business. Why is it important? Does it matter
what it looks like? Is Yours Professional?
These are some good questions to ask when you are considering
to get a logo design or already have a logo for your
business. See a logo speaks volume about your company,
it right off the bat tells your future possible client
if you are reliable and instills trust in them. Although
how good your service is matters, how you present your
company is what will win you their trust and in the
end win them as a client.
Even though in the end of everything, how good your
service is will decide on if you are successful. The
image of your company tells alot in a little way. Your
logo says to clients a few different things:
1. Are these guys professional?
2. Do they seem to care about their business (which
in turns means do you care about your clients)?
3. Do they seem to know what they are doing?
4. Does their business seem to be one I can trust to
do the job right?
What makes a good logo you may ask? Well it comes down
to a few things. Design, Colors and if it gives Your
Business a clear Professional Image.
The design can differ from something as simple as the
Microsoft text to represent your business, something
as unique and colorful as the ebay logo or a symbol
such as the GE (general electric) symbol. What makes
the design so important is that it creates an image,
that when seen is unique to your business and makes
clients recognize your company automatically. As seen
in the examples of the Microsoft, eBay or GE logos,
the design can be simple or complex, just as long as
it is unique.
Colors are an important factor in representing what
business you are in. If you are in Finances or Banking
you mainly see colors such as blue, green, black and
sometimes gold. Although all colors can be used, in
a way certain colors are associated better with different
industries. Just look at fast food and junk food, they
tend to go with brighter blues, reds, yellows and oranges
which seems to make you want to eat more (hmmmm).
A professional image can be as simple as just a text
logo with a different color letter in it to give it
uniqueness, or a logo with a symbol to represent the
company. Making it professional is what is important.
The quality (meaning the texture of the logo is important)
such as smooth curves and smooth text, all add to the
quality of the logo. Having jagged edges or un-readable
text can really hurt the quality of the logo which in
turns can be negative to the image of the business.
So remember when purchasing a logo to keep it clean
and clear, make it unique to your business and keep
it professional!
About
the Author:
Anthony Jewell has over 6 Years experience in the Web
& Graphics World. Designing hundreds of logos over
the years has given me a good understanding of a great
logo. You can visit my business at http://www.logo2d.com/ |
