You're always
in the business of marketing no matter what business
you are in.
Fact is this has become so intimate that personal success
is often linked to how well we are able to market ourselves
to others.
Similarly on the Internet, it's often how you market
that matters most.
A good product can fail without the right marketing
and a bad product can soar with aggressive marketing.
For small businesses and individual entrepreneurs, learning
to employ effective marketing strategies has become
extremely vital for success.
You need to become very good at marketing.
When I first started out, this principle was so firmly
fixed in my mind I ended up spending thousands in materials
monthly. These were well-spent investments for
sure, but for most new marketers looking to make money
online, such investments may not be a luxury.
There are other 'guerrilla-like' ways to acquire knowledge
and marketing experiences without the regular outflow
of money.
Anyone can apply the following four steps to gain better
marketing skills and knowledge...and become a more effective
marketer at no cost:
Step one: Learning from other marketers
One of the easiest ways to learn and improve your marketing
is by learning from colleagues and competitors in your
market.
If something's working, use it as a model as you don't
need to reinvent the wheel.
Subscribe to newsletters, courses and ezines from established
marketing experts and watch how they market. Read marketing
books and guides in your library. You can surely pick
up many good tips with this free method.
To search for marketing newsletters for example, visit
ezine directories like http://ezinesearch.com/, http://bestezines.com/ etc.
An essential exercise is to study promotional e-mails
and sales letters that catch your attention. It's a
powerful way to collect a series of swipe files for
your own marketing campaigns.
Step Two: Reading articles
The ultimate no cost education you can find online is
really from articles such as this.
Do not under-estimate the learning potential from articles
just because they are free. Most articles contain usable
and valuable information gathered from the writers'
experiences. You can quickly reduce your learning curve
from this one resource.
You can find articles from on many topics at article
directories; here are some for your use:
http://www.ideamarketers.com/
http://www.goarticles.com/
http://www.marketing-seek.com/
Step Three: Staying Informed
Information is power so stay informed of important events
and discoveries. This empowers your marketing.
Do constant research using the search engines, marketing
forums, discussion groups, and news site to be updated
on marketing-related news.
For example one of my favourite sites is DM News focusing
on direct marketing: http://www.dmnews.com/
Here's a simple method to be kept updated on changes
and news regularly on autopilot. Use the free resource
provided by Google called "Google News Alerts"...
You can get it here by following the instructions to
create an account:
http://www.google.com/newsalerts?hl=en
Step Four:
Keeping It Going
Remember, you've to APPLY what you learn to improve.
The fastest way to learn anything is by applying the
information and doing it. This is why some say information
is only power when it's applied.
Something as simple as reading, writing an article or
collecting swipe files can be extremely beneficial in
the long-term. Practice makes perfect and action creates
momentum.
Don't worry about making mistakes. We all will one time
or another, just learn from them and move on.
Experience is a very valuable teacher so don't waste
it!
By: Hamoon Arbabi
Source: http://homebusiness.nexuswebs.net/ |
