Domain names are the hottest net-real-estate
on the internet. It's no wonder services like: 'Domain
Name Backordering' is available to the public. Can someone
really backorder your domain right from underneath you?
Guess again...
So what is Domain Name Backordering?
This is a service that allows anybody on the internet
to reserve a domain name if and when it goes up for
sale! This doesn't seem harmful does it? Guess again...
Companies all over the internet are ordering this service
for website url's that seem to be popular! What if by
chance you just happen to forget to re-order your domain
name? Let's say that you go on vacation and neglect
to check your emails that are now telling you to renew
your domain name? In this case, another company on the
other side of the planet sees the fact that your domain
name is soon up for grabs, so they order a backorder
on your domain name and simply wait to see what you
do with it.
So here you are coming back from a very long vacation
and what is this? Someone else now owns your domain
name because you simply neglected your duty to keep
your net-real-estate up-to-date!
Unless you own a Canadian domain name protected by the
CIRA, or you have a trademark on your domain name or
business name, you are 'really' out of luck. Once you
are at this point, it may take months before you can
prove to the courts that you simply forgot to renew
your website address.
Should This Service Be Allowed?
That is a very interesting question. Some would say
yes simply because there are literraly 1000's of websites
that aren't going to be renewed next month. On the flip
side, some of those websites are simply a mistake. I
think the point here is; avoid making that mistake and
renew your domain name for atleast 5 years.
Google is apparently looking through the 'WHOIS Data
Base' to see which websites have the staying power online
and are serious by registering their domain name for
more than 1 year at a time.
Again, should domain backordering be allowed?
I say no! Just like a patent for an invention, you should
have up to 1 year to claim that domain unless you transfer
the domain name to another company or individual. This
way we would have less domain name theft and less 'hick-ups'
from companies who simply forget their important responsibility.
Protect Your Net-Real-Estate!
Your website address is the most important commodity
you have online. It is as important as your business
name itself. It is what ties your company offline to
online. People know you through your domain name. Potential
clients may end up visiting your website later on, you
woudln't want some other company in your place?
Please be careful when give out the access information
for your domain name to anyone that isn't within your
trusted circle.
I hope this article has helped you out!
About The Author: Martin Lemieux
- He is the president of the Smartads Advertising Network.
Smartads helps small to large companies with their offline
and online marketing needs.
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