We all know
the English language contains hundreds of thousands
of words. But did you know that only 21 of them can
easily sell your clients? Yes! It's true. When you know
what these proven words are and how to use them to your
company's benefit, you'll save both time and money when
selling to prospects. In fact, once you master the use
of these 21 words, your business will quickly get the
results it deserves. (Hint: this paragraph contains
10 of the 21 words. Did you spot them all?)
What's in a
Word?
The exact words
you use in your company s marketing materials can make
the difference between success and failure. Choose the
right words and your prospects will find you and your
company irresistible. Choose the wrong words and you
ll spend most of your time convincing prospects to do
business with you. Why waste your time selling prospects
on your products or services when you can let strategically
written marketing pieces do the work for you? When it
comes to writing marketing pieces, your word choices
do matter. Following are the top 10 of the 21 words
that sell. Use them wisely and watch your marketing
response rates soar.
The Top 10
Words that Sell
1. You/your
You is the most powerful word in the English language.
It's more powerful than the word money;
it's more powerful than the word sex. Prospects
want to feel as if you're talking to them directly,
and the word you accomplishes just that.
So instead of writing, Our clients report increased
productivity as a result of using the Widget 2100,
write, You will experience increased productivity
as a result of using the Widget 2100. Keep every
sentence in your prospect's perspective.
2. Money
Ask people what they wish they had more of, and chances
are they'll say money. People love to save
money just as much as the love to earn it. So if a benefit
of your product or service is that it saves people money
or helps them earn more money, state it along with a
monetary figure people can grasp. For example:
Using the Widget 2100 saves you money over
$5000 per year!
3. Health/healthy
The second thing people wish they had more of is good
health. People want products and services that are going
to either improve their health or not negatively impact
it. For example: Vitamin X improves your health
and well being by or Pesticide Y has no
known health implications, or Product Z
is part of a healthy diet.
4. Guarantee/guaranteed
By nature, most people are not risk takers. They want
assurance that they're not wasting their money and that
your product or service can live up to its claims. By
giving some sort of guarantee, you put prospects at
ease and make them trust you. For example: We're
so confident the Widget 2100 will work for you that
we offer a full money-back guarantee.
5. Easy/easily
Between 40+ hour workweeks and increasing demands at
home, people want things that are easy. They don't want
products or services that are going to make their life
more difficult. So always state how easy your company
makes things. For example: The Widget 2100 makes
it easy for you to Or, With the Widget 2100,
you can easily remove spots from your carpet once and
for all.
6. Free
Everyone loves getting something for nothing. That's
why the word free continues to be one of
the top selling words of all time. Realize that the
free offer doesn't have to have a high monetary value,
just a high perceived value. Some freebies that work
include: Free consultation, Free estimate,
Free report, Free shipping, and
Buy one get one free.
7. Yes
Face it, you love being told yes, don't
you? Yes means you have permission, you
were right, or you can get what you want. Yes
is one of the most pleasing words to the human ear.
So tell your prospects yes often. For example,
in your marketing materials, you can ask a series of
positive yes/no questions, and then write, If
you answered yes to any of these questions,
then the Widget 2100 is what you've been searching for.
8. Quick/quickly
In today s microwave age society, people want things
quickly. They don't want to wait weeks or even days
for the results you promote. They want to know theyll
see a quick return for their investment now. So while
the perception of quick results may vary from person
to person, as long as you know that your product or
service is quicker than something else, state it. For
example: Lose weight quickly, Make
money quickly, and Quick and tasty meals
from your own kitchen.
9. Benefit
Most written marketing pieces do state the benefit of
the product or service; however, they neglect to actually
use the word benefit. When people read the
word benefit, they subconsciously perk up.
They know they re about to learn something that will
impact their life, so they want to know more. For example,
As an added benefit to this product, you get (state
the benefit).
10. Person's
name People love to hear the sound of
their own name and they love to read their name in print.
That's why so many souvenir shops sell personalized
items from magnets to coffee mugs. Including the prospect's
name in a marketing piece, especially in the middle
of the sentence, boosts attention levels. For example,
As you can see, Steve, the Widget 2100 makes perfect
sense for your needs.
The Remaining
11
The other eleven
words that sell are: 1) Love, 2) Results, 3) Safe/safely,
4) Proven, 5) Fun, 6) New, 7) Save, 8) Now, 9) How-to,
10) Solution, and 11) More. While synonyms to these
21 words are acceptable, synonyms are not as powerful
as the actual word itself. So in order to not appear
redundant in your marketing piece, use the appropriate
word wisely, and don't overdo it.
As your marketing
writing prowess increases, consider combining words
that sell in the same sentence. For example, maybe your
product works quickly, safely, and easily.
Or, perhaps your service makes cooking easy and
fun. Or, are your proven results guaranteed
? You get the idea. Since short marketing pieces are
more powerful than long one, make sure every sentence
packs a punch.
When you use these
21 words in every marketing piece, you quickly increase
your prospect's interest in what you write, which ultimately
leads to more money for you. So master the use of these
proven words now. Doing so, dear reader, gives you the
easy solution to achieve high marketing response rates
you've been waiting for.
Can you do it? Yes! And you're going to love the results.
Guaranteed!
By:
Hamoon Arbabi
Source: http://homebusiness.nexuswebs.net/ |
