For
many of us, the idea of getting free publicity can be
a confusing and daunting task. So why do it? Because
free publicity really works and if you are looking for
ways to attract new customers to your internet business,
free publicity is by far one of the best ways to do
it. I am going to share with you five key steps to getting
free publicity for your products. They go as follows:
1) Website Focus
Make sure your site is focused on a specific category
of products. I cannot stress this enough. The editors
will often check to see if your site features products
that are in the same category as your product press
release. This is one of the key ways you can get free
publicity for your products. Because when you send out
a press release on a new product, the editors will check
your site to make sure that you offer similar products.
Once they see that you offer a wide range of products
in this same category, you will greatly improve your
chances for getting free publicity for your products
and website.
2) Target the right magazines for your products
I have talked to many people who are tempted to
send out their press releases to every magazine available.
I strongly advise against doing this. It is simply not
effective and can even upset the editors when you send
them information unrelated to their audience. It also
reduces your chances of getting in the magazines if
you are sending out press releases to every magazine
category. The key is to stick with the most targeted
magazines for your products and only email them with
your product announcements.
3) Be consistent and patient while emailing the editors
It is very important to be consistent when you email
the editors. Try to introduce a new product on a monthly
to bi-monthly basis to the editors of the magazines.
If you do it on a consistent basis before you know it,
one of your products could be picked up in one of the
magazines. It is also important to be patient with the
process. You may not here anything for a few months
and then all of a sudden you will find out that a magazine
picked up your press release and is running it. On average
it takes print magazines a month to three months to
print your press release. For online magazines you could
have your press release picked up within days or weeks.
That is why it is important to target both.
4) Be prompt to an editor s request
Be prepared when the editors contact you. Many times
an editor will want to contact you and ask some basic
questions about your company. Another reason they might
contact you would be to include your product in their
next issue. When this happens the editor will ask you
for a 300 dpi photo of your product to be e-mailed to
them so they can put it in the magazine. Through the
years of doing e-mail press releases, I have learned
to contact my suppliers before I send out a press release
and ask them for a 300 dpi photo. I keep the photo(s)
on file in a computer file folder marked editor
s photos. They are easy to retrieve, and since
I already requested the picture ahead of time, I can
just retrieve it from my file and send it to the editor
within minutes of the request.
5) Follow up with a thank you note whenever you receive
free publicity
Whenever you receive free publicity send a thank
you note to that editor to let them know how much you
appreciate the write up. This is also a good opportunity
to let them know how the ad is working for you. The
editors love to hear about the success you are having
with their magazine. To find out more about getting
free publicity for your products and site visit http://www.productpressrelease.com/
About
The Author:
Dianne Beiermann is a results-driven internet marketer
and online business owner. Dianne Beiermann is one of
the leading experts in press release marketing for online
businesses. Productpressrelease.com specializes in assisting
individuals and businesses with obtaining free publicity
for their products and website. To pick up a FREE 80-page
copy of the new ebook, "How anyone can get free publicity
just by using your email" visit their site at http://www.productpressrelease.com/. |
