What You Need to Know About Google's New AdWords
Affiliate Policy
A lot of affiliates are selling other
people's products with AdWords. This has been known
as easy money, since no website is required. All you
need is a ClickBank ID and you have over 10.000 products
to offer your visitors. When Google changed the affiliate
policy in January, many affiliates saw their future
AdWords income vanish up in smoke. Simply because they
didn't know how to build a web page, or a Landing page.
Webmasters and others with HTML skills said this was
a great thing, because now they 'got rid of' a lot of
competition. And this is correct.
Since Google now accepts only one ad from a top domain,
you really have only 2 options:
1. Start creating your own landing
pages
2. Hope your ads have the best CTR,
so Google choose your ad instead of all the others selling
the same product.
What about those landing pages?
Tests I have been doing shows that in some cases only
50% of the visitors click on to the sales page. This
actually means that you have to send twice as much visitors
as before to make the same amount of sales!
What should a good landing page look like?
At least it has to list all the benefits for the product
you are promoting. You should consider collecting the
email-address from the visitor before he or she moves
on. If you do so you can send them follow-up emails.
But, the most effective technique I have found is to
offer your visitors a bonus if they buy the product
through your link. Simply tell them to send you an email
after they have made the purchase and that you will
send them the download-link as soon as you have confirmed
the purchase.
For best results, your bonus should be something related
to your product.
Since you probably are not able to have a 100% CTR from
your Landing page to your sales page, here are a couple
of things you should consider:
1. Don't sell products that pay less
than $20 commission.
2. Turn off 'Content Network' in your
campaign settings.
When you have to send more visitors to your landing
page, you cannot afford to buy low-targeted traffic.
Happy AdWording!
About The Author: Rolf
Arne Trondhjem - has been selling products on Adwords
for a long time. His new membership page is offering
affiliates landing pages and advanced training in mastering
the AdWords program.
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