How many of you think this way? Let me repeat my question, is getting
top positions about more hits to your website? I guess
all will answer in YES, but the truth is a bitter reality,
thanks to Google alert .
Getting King's place doesn't mean more Money!
In the same manner getting top positions doesn't
mean more hits to your website, when a website comes
at top place in search engine, what it shows? It has
three things to show, page title, description and website
address. Site title and description help searchers to
motivate (to visit) or reluctant (to leave).
Hard to justify with different Industries every time
It takes years to understand one business properly,
how can one expect from SEOs should understand all industries?
YES, SEOs understand their JOB very well, most SEOs
understand the common sense of business.
To Understand clients industry/business and its
term is just like giving them the best outcomes, it
will not only help to communicate with Clients but this
way SEOs can help them in correct direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google,
it tells us about which websites are hits with search
keyword phrase/s, it really helped me knowing the fact
that not all top ranked website/s are hits, it's about
the best description tag that turns searchers to click
on that website/s, it doesn't matter where website/s
ranked, you can experience it by yourself, www.google.com/alert is a free service,
create your alerts and whenever you get alerts, try
to search with those mentioned keyword phrases and see
the position of the hit website/s.
How important is Description Tag?
Description tag can turn searchers to be visitors,
so you can guess how important description tag is! Bringing
websites to top positions require a lot of things including
healthy content, good link popularity, easy navigation,
logical site structure, clean html and relevant title/description
tags. SEO efforts are not just to bring websites to
top, bringing website to Top is just one of the elements
of SEO efforts. A SEO involvement is the 2nd heaviest
involvement than website owner.
Understanding Clients Business
1. Understand clients target audience and market
2. Select the best keyword phrases according to product/services,
keeping target audience in mind
3. Focus on the most relevant keyword phrases
4. Recheck all keywords by Reverse Engineering Process
, either the selected keyword phrases give the exact
traffic your clients require or not
5. Write Title , title belongs to keywords, try
to include relevant keyword phrase within the limit
of 60 to 70 Characters
6. Write Description Tag , description tag is
very important bringing traffic and converting visitors
into customers, it belongs to products and services,
write is according to products and services, it has
to be central idea of the page and site
Motivate SE Searchers!
Searchers are never the less important than Visitors,
it s easy to motivate visitors than searchers, a visitor
visit a page but a searcher view collectively not more
than four lines of title, description and website address.
Do you know?
Who your searchers are
What they must be looking for
What description your website is showing off after search
On Which page your searchers are directed
If you still miss some answers of above mentioned questions,
you should be able to find out all, after knowing all
answers, you can easily motivate your searchers to hit
your website.
Asif
Iqbal is a Researcher, SEO, Trainer, Speaker and Author,
specializes in branding and promotion, pioneer of SEO
industry in Pakistan, and has trained dozens of quality
SEOs. He can be reached at asif@asif-iqbal.com
http://www.megamania.com/ |
