Database Marketing is the gathering and storing of specific information
about your prospects or customers. This information
is usually stored in a database program on your computer.
You would then use the information to market and advertise
to them. It can save you time and money because you
can target your promotional efforts to your best prospects
or customers.
The Types Of Information To Collect
The information will vary depending on the product or
service you're selling. If you're selling a product
that costs $2 you wouldn't collect information about
their yearly income. If you're selling web space you
wouldn't collect information about what type of books
they read. The basic information you need would be all
their contact information, purchase history, and birthday.
You will need to decide what other information would
benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online
but the hard part is getting people to give it you.
The best way to collect this information is to give
them something FREE in return. Ask them to fill out
an e-mail survey before subscribing to your free e-zine.
Tell everyone who visits your website they will get
a free e-book when they fill out your online questionnaire
form. Ask them this information before they sign up
for a free contest at your website. Sometimes you have
to give a little something to get a little information
online.
Beneficial Uses For Your Database
Find out your
customers purchasing habits. Use the information to
improve the design of your website. Use it to write
all your advertising material more persuasively.
Find out the things they like or dislike about your
business. Use the information to target your best prospects.
Find out how much money your prospects or customers
make. Use it to improve your customer service.
Find out what new products or services they need or
want. Use it to test ideas before launching a total
sales campaign.
Find out how to your improve your existing products
or services. Use it to build your customer loyalty.
Find out which benefits or features they like most about
your products or services. Use it to send electronic
greeting cards on holidays or on your customer's birthdays.
The list of beneficial uses are endless. Do you see
the importance of collecting this information? The Internet
makes the process of collecting this information quicker
and cheaper than offline methods. Take advantage of
database marketing and watch your online profits skyrocket.
Quote of the Day:
"Put away the book, the description, the tradition,
the authority, and take the journey of self-discovery.
Love, and don't be caught in opinions and ideas
about what love is or should be. When you love,
everything will come right. Love has its own action.
Love, and you will know the
blessings of it. Keep away from the authority who tells
you what love is and what it is not. No authority
knows and he who knows cannot tell. Love, and there
is understanding." -- Krishnamurti
Eugenijus
Sakalauskas is an established ezine publisher and direct
marketer who specializes in developing new ideas
and methods on E-Ezine - Free marketing recourses,articles,website
promotion tips.Get FREE info mailto:pluginnetproefit@getresponse.com
http://ezine.pluginnetproefit.com/
http://www.PlugInNetProefit.com/pips.html |
