As important
as the design and the way a websites work, another important
issue can actually have negative results on not only
your customers but your business. Site speed is a very
important topic and should not be overlooked when having
your website designed or re-designed. It can actually
directly hurt your sales and cut into your profits as
people do not have the time to sit there and wait for
your website to load. This is something that good sites
take advantage of only having very small load times
and bad sites seem to ignore (because they seem to overlook
download time without even thinking of site optimization).
If it takes forever to get into your website as well
as click through it (meaning it takes forever to load
each page) then people are going to leave your site.
Remember this. Just think if it takes you 20 minutes
to walk to a grocery store or 5 minutes to walk to the
local market (where you can get everything you need)
why would you walk that extra 15 minutes? Simple, you
just wouldn't walk that extra 15 minutes and this is
true for a website. If I can get what you are giving
me somewhere else then I am going to go there. If visitors
leave then they do not get a chance to view your products,
but, more importantly they will not purchase your products!
Site speed can and will lead to either more sales or
less sales. Which one it is will determine how successful
your website will be but also how long it will be around.
Also you have to monitor competitors sites to see what
their loads time are and try to match them. Start giving
their customers a reason to come to your website. Combine
quick load times with great products as well as great
prices and your sales will start to sky rocket.
Remember to stay away from heavy graphical sites and
try to use more text for area (html text not graphic
text that is). This will improve performance but also
will increase the click through rate of people viewing
your website. The more pages they view the better your
sales will be. Save your visitors alot of download time
and this will give them a reason to visit your website,
look around and will help increase your sales!
©Copyright
2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business and join in conversation
at Logo2D.com - Logo2D.com Forum |
