The truth is how you present your website will determine how customers
view you and your product. This can directly translate
into how effective your website actually is and whether
or not you get allot of sales or just a few. Think of
it this way. Whenever you go into a store you usually
always go in from the front entrance, not the side or
the back, but the front. Just like when people visit
your website, they probably always come in from the
home page and go around your site. Sometimes they may
come in from another link to one of your sub page but
trust me they will jump on your front page to check
it out and rightly so.
The front page is where all of the best information
should be. Now this is not to say that your sub pages
as useless and that there shouldn't be valuable information
on them. I am just saying that the main page should
contain tidbits of all the valuable information located
throughout your site. Usually your front page is the
main attraction and includes features and elements that
your sub pages won't have. It is almost like a "wow
page" full of rich content.
Here are some tips on how to impress your visitors as
soon as they get to your site:
Tip Number 1: Offer something to the visitor as soon
as they get to your site:
-This is important to really grab a visitors attention.
Some things you may want to put at the top or near the
top of your site are free offers like "free ebook" or
"free domain" etc...
Tip Number 2: Give them content that is updated daily:
-Make sure you have content on your front page that
is updated daily. This will not only give them something
to look forward to every day but it will show that your
site is updated often and gives them a reason to keep
coming back.
Tip Number 3: Showcase new and featured product:
-Showcasing products on the front page will immediately
get visitors interested on what you are offering. It
will help show them what your site is about as well
as it will make them want to browse more of your e-store.
Tip Number 4: Add highlights from other parts of your
website:
Add little bits of info from your sub pages to give
them a view of what your site contains. For example
if your site has an article section post a few new articles
each day.
Tip Number 5: Offer sales and discounts on your front
page:
Offering discounts and coupons will definitely get people
interested in what you are selling. Saving money and
getting a good deal is always a good reason to look
around and purchase something off of your site. Make
sure the sales can be seen clearly and do have an expiration
date that you stick to.
Tip Number 6: Add content that is only specific for
your front page:
-Another great thing to do is offer content that can
only be found on your front page. This will give your
visitors even more content to choose from without having
to view it on every page. Some things you may just have
on the front page are tips, news headlines or article
samples.
Tip Number 7: Don't post full stories or articles on
the front page but tidbits of them so they click through
your site:
-Whenever you are posting articles or stories on the
front page make sure to post only a sample of the article.
Include a "click here for more" link so that they can
view the whole article. This will interest them more
will have them going to new parts of your website. It
will also help keep your front page from being cluttered.
©Copyright
2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business and join in conversation
at our forum at http://www.logo2d.com/forum & http://www.logo2d.com/ |
