The big question. Do people actually pay attention to pop ups? With
so many softwares out there that deal with blocking
pop ups you'd think the answer would clear. Back a few
years ago pop ads were all the craze, but as more and
more sites starting using them they became more like
spam then anything else. I mean how many sites have
you visited where they will pop up an add every second
page or so. This is especially annoying when you are
searching for something. So yes they can get on a persons
nerves.
On the other hand when a pop up comes up that actually
interests a person in what your company or site is offering
then it can actually be beneficial to for the person
viewing it. Though the problem is with every good pop
up ad is there are usually 10 other ones coming up that
either have fake offers on them or don't even interest
the visitor at all. This is where the good pop ups fall
through the cracks. With so many spam pop ups we tend
to jump to the conclusion that all pop ups are garbage
and we just ignore them, even the good ones. There are
so many people out there now that have a popup blocker
on their system, you ad may never get seen.
Another point is when you purchase traffic from a site/company
that offers so many targeted visitors for so much money,
most of them are using pop ups to send you traffic.
Even though this raises the level of unique visitors
you are getting, the visitors aren't truly wanting to
or interested in what you are offering. Yes they may
even click around your site a bit, but chances are they
are leaving after a few pages.
So when it comes right down to it the benefits of a
pop up campaign probably don't and won't give you the
results you want. I am not saying that it absolutely
will not but, in all likely hood your ad will get blocked,
closed off and even yelled at a bit:). So put your advertising
budget in a better direction and save us all some trouble
of having to click off your add.
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2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business at http://www.logo2d.com/ |
