A business plan
is a very important part of any business. It is usually
drawn up before the business launches, but can also
be developed after a business has already taken off.
A good plan can take some time to develop but the effort
you put into it will be well worth it to make your business
succeed. Not many people know exactly what goes into
a good business plan. What alot don't realize is that
each business plan is unique to each business. Just
because a Candy Shop's business plan is successful for
them doesn't mean it will be successful for a Webhosting
business. Though the design of the business plan may
be similar, it is truly the details inside that make
it work.
Here is an example outline of a business I developed
for Logo2D.com . This will give you an idea of some
of the subjects that go into a good business plan:
1.0 Executive Summary
1.1 Objectives
1.2 Mission
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2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or
Start-up Plan (for new companies)
2.3 Company Locations and Facilities
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3.0 Products and Services
3.1 Product and Service Description
3.2 Business Advertising Program
3.3 Sourcing and Fulfillment
3.4 Technology
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4.0 Strategy and Implementation Summary
4.1 Customers, Target Market & New Technology
4.2 Competitive Edge
4.3 Marketing
4.4 Main Competitors
4.5 Strategic Alliances
4.6 Milestones
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5.0 Web Plan Summary
5 Development Information
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6.0 Management Summary
6.1 Organizational Structure
6.2 Personnel Plan
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7.0 Financial Plan
7.1 Break-even Analysis
7.2 Projected Profit and Loss
7.3 Projected Balance Sheet
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As you can see it seems a little complex, but the best
thing to do is to break it down into parts. Usually
each category(Category 1-7) will remain the same on
most business plans. Some categories may be added in
or taken out all together. The key is to provide as
much essential data as possible. For example on Number
5.0 - Web Plan Summary. You business plan mike look
something like this:
Part: 5.0 Web Plan Summary
5 Development Information
Logo2D.com has already developed the necessary tools
for business including:
- Business Identity
Our logo is unique to us, displaying a eye appealing,
unique symbol that when seen can be easily recognized
as Logo2D.com creating brand labeling.
- Ecommerce service
Logo2D.com features a fully operational ecommerce website
system that allows products to be added through an admin
section on the site. It also has the ability to take,
receive and process orders, remove sold products, creating
promotional offers and coupons/vouchers and also displaying
featured products on the front page of the website.
Also included in the ecommerce program is an area to
add, create and manage website ads placed on the Logo2D.com.
- Website development
All graphics for the website development have already
been developed, coded and integrated into the ecommerce
system. The website is live and taking orders on http://www.logo2d.com/
- Products
Development needed products(such as logos) have already
be developed and an inventory of over 150 products are
on the website at any given time. As soon as logo is
sold(as well as during down times) a new logo/new logos
are being developed to the highest of quality and added
back onto the website.
- Marketing Material
Marketing plan and materials are in the works.
As you can see from above what details are given have
already been researched and found out. There aren't
any comments from a personnel stand point, just facts
that have proven. You can also project different areas
of your business plan but you will have to do some research
on this as well. So when you are developing your business
plan you want to deal with facts and information you
already have or can get(not comments or guesses).
When developing a good business plan, research is definitely
key. The effort you put into it will determine the effort
you will put into your business.
©Copyright
2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business at http://www.logo2d.com/ |
