Chances are
if people haven't requested to receive an email from
you then you are wasting time. Let me guess your routine:
-Select a list of names.
-Type in subject and body text
-Click send.
Then your email is sent to as many people as you want,
even thousands. So why aren't they replying or jumping
at your offer? Well it could because they consider it
spam(meaning they didn't request it). So probably right
now your great offer and email are sitting in a Spam
folder, Trash bin or they haven't checked their email
and haven't gotten a chance to delete it, yet. So basically
all of your time and effort as well as your money is
also sitting in your trash bin. But why?
It is very simple. Just like the many number of flyers
and ads we receive through regular post(which most of
them end up in the garbage), people hate to get mail(email
or not) that they have not requested. Sure we every
so often get a coupon in the mail we love to use but
other then that it is just a waste of our time. For
the amount of spam that we get takes alot of time to
either delete. It also gets frustrating even when we
set up our filters that some emails still get through(or
good emails get put into our bulk folder). Alot of time
even a good email is mass produced to be sent out to
hundreds of people and usually doesn't address us. It
is just a template that you use. Which leads us to our
next problem with this.
Even more so today you have to protect your pc. When
ever I see an email I don't recognize or something I
didn't sign up for I immediately think "is this spam
or is this a virus". Which then usually leads me to
delete it without even reading the offer inside. This
is because there are so many people out there sending
spam and viruses via email that no matter how good your
offer is or how much money I will save. If I open up
an email that has a virus, it will probably cost me
alot more time, money and headaches to get it fixed
then all of the offers out there combined. So it isn't
worth the hassle.
Now with so much spam out there don't be afraid to address
possible clients via email, just make sure you personalize
it as much as you can. Just remember this saying. If
it looks like spam, acts like spam and I didn't request
it. Then it is probably spam and I will delete it.
©Copyright
2005 Logo2D.com
Anthony Jewell
has over 6 Years experience in the Web & Graphics
World. You can visit my business at http://www.logo2d.com/ |
