Internet marketers by and large are utilized for selling and marketing
to, a predominantly western audience. Today's websites,
mailing lists, payment processing systems, and overall
way of doing business have evolved around the needs
and wants of target markets in the western world. And
any experienced marketer knows it can be difficult.
Despite popular notions that you can start an Internet
business and watch the money roll in, the reality is
that there is a lot of competition from other webmasters,
regardless of the market or type of products you promote.
Looking ahead, have you considered the impact of even
more competition - lots more? In Asia, in particular
China and India, large, well-educated populations, a
lower cost of living with much-improved standards, and
more widely available Internet access may combine in
the near future to create a lot more Internet marketers.
Many are well-versed in technical aspects of the Internet,
including programming and site development. In fact,
if you've ever used any of the various freelance sites
to outsource technical projects, you've seen that many
of the bidders are from Asia.
With populations of one billion people and more in those
two countries alone, the current generation is certainly
well-attuned to the Internet, and being avid surfers,
are no doubt aware of the commercial opportunities and
worldwide reach available only on the net. It's likely
only a matter of time before they begin marketing to
western audiences themselves.
Whether through affiliate marketing, or by developing
new products to sell on their own behalf, the prospect
of increased competition for current Internet marketers
is very real, and likely very near. The biggest hurdles
will be language and market understanding. After all,
it's difficult enough to write effective sales letters
in ones native language, even if addressed to a market
and culture you understand. Over time, even those barriers
will fall - face it, just as programming can be outsourced,
so can marketing and language assistance.
The potential competition can sound ominous. And depending
on your outlook, it can be. For every new product that
pays affiliate commissions, there soon could be lots
more marketers trying to promote it to the same audience.
And for every new product of your own you develop, similar
products with more features and selling for a lower
price could appear. That already happens now to an extent.
What will it be like with even more marketers and developers
competing?
But change can also be good news. You as an individual
marketer can either complain about the unfairness of
it all, or you can choose to adapt your business to
the inevitable and prosper. As new marketers, and surfers
in general, from China, India, and elsewhere come online,
they will also create entirely new markets to sell to,
markets that weren't there just a short time ago. After
all, as marketers they will need the same types of products
and services that western marketers need. And as surfers
and eventual online buyers, their consumers will want
not only western, but also regional and cultural goods,
just as online shoppers in the western world do now.
Of course, marketers in those regions will also compete
in their local markets, as well as western ones.
The globalization of Internet marketing will continue
rapidly, no doubt about it. To stay in the game, North
American Marketers would be well-advised to begin their
strategic planning for this trend now. New markets and
new opportunities are emerging!
About
Cre8 Hype Internet Marketing Inc.
The Cre8 Hype Internet Marketing Inc. (http://www.cre8hype.com)is/ an innovative
group of companies who specialize in helping their clients
obtain an effective online presence. The company is
lead by experienced management consultants and computer
scientists and includes such recognized companies as
Ms. Hype Inc. (http://www.mshype.com/) and Ms. Seo Inc.
(http://www.msseo.com/). |
