Designing your own successful web
page can seem difficult and nearly impossible if you
do not do a little research first. The reason you need
to know the basics of web page design is because the
design of your website will actually influence whether
or not people continue to visit your site and ultimately,
whether they will buy from you or not. Obviously, a
lot is riding on your website design so it is worthwhile
to take this seriously and put some effort into doing
it right the first time.
Design #1 Color
Any important aspect of your design process should include
the use of color. Color affects people psychologically
and different colors have positive and negative attributes
or feelings they can evoke and men and women respond
to different colors more positively than others. So,
figure out your target audience, what you are selling,
and what colors will best help you persuade your target
audience to stay on your web page and to buy from you.
Design #2 Organization
A design flaw many beginners run into is organization.
Your website must be well organized, and not just to
you, but to the average person who has never visited
your site before. It should be obvious where the information
is and how visitors can get to it without wading through
a lot of other links and information they are not interested
in. Check out some larger, more successful sites to
see how they deal with organization and just follow
their lead.
Design #3 Too Much Text
Be careful about writing too much text and loading it
to your website. Different types of writing is more
appropriate for the Internet and in general bullet points,
bold words, short paragraphs, and the like help break
up a lot of text and make it easier to read. If you
have a huge block of text on your web page, it is unlikely
people will actually put forth the effort to sit down
and read it. Make it easy for people to get the information.
Design #4 Too Many Graphics
Too many graphics is another design mistake by beginners.
Graphics can be very useful, however if you use too
many graphics you cut out the text you can use which
is how search engines find your website and rank you
in search results. Don’t handicap yourself with the
search engines by using too many graphics.
Design #5 Focus
Beginners often times do not have a clear focus of their
website before they start designing it and it appears
unorganized, unfocused, and the point of the web page
is a bit vague. Come up with a plan and outline the
major points and focus of your website design before
you start.
About The Author: Michael Turner - reveals step-by-step how you can
increase search engine traffic in his free 7 part mini-series.
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