The key to effective
web design is to convert visitors of your website into
buyers. There are numerous ways to do this, the
first being the organization of you website.
Organization and
allowing the visitor to easily navigate throughout your
website is a powerful tool which must be incorporated
into web design. First, you need to determine
what you are trying to sell. Whether it's a product
or an ad, if you don't know the main theme you want
to get across, you'll be designing things forever trying
to get where you want to go by trial and error.
Try to sum up
your main point in a few brief words, or at least one
sentence. Then build the basis of your entire design,
including and sub points you want to make, in the same
way you organize the points you want to cover in a presentation
or a group discussion.
Think of a good
ad design as a great piece of artwork, expressive and
able to relate a little bit to almost everyone. That's
where your main point helps your focus. Then, add in
all the little sub points you also want to make, and
work them in according to their order of importance.
Remember, not everyone will pick up everything you put
in an ad or design. So keep the points simple, cover
just a few things, and cover them in the order of most
importance.
Like art, a good design is very detail oriented, but
just like an exceptional piece of art, an exceptional
design only puts in exactly what it needs and nothing
more. Intricate detail is always important, just remember
that good detail adds to the overall effect, it never
takes away from it. If you have too many details, the
reader doesn't know where to look first. A good design
helps the reader to focus and understand what you're
telling them. If you're not sure that a point should
be made, it probably shouldn't.
In organizing your website in a simple and straight
forward fashion, you will have the ability to guide
your visitors all the way to the cash register.
About
the Author
Carmen is the VP Client Relations of Ms. SEO Inc.,
a Calgary based Search Engine Marketing
& Internet Marketing Company. Ms. Seo
Inc. works with their sister company Ms. Hype Inc.,
a Calgary Website Design Company,
and their parent company Cre8 Hype Solutions Inc., a Calgary
based Internet Marketing Company, to offer their
clients a powerful online presence. |
