Jaggar Updates and Solutions! Always better efforts
from Google!
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Author: ASIF IQBAL
Three Pronged Google’s Jaggar Update was the scariest
of all Google Updates so far, it’s the longest period
update and affected almost all websites specially those
on competitive keyword or phrase. Majority of SEOs and
Website Owners dislike this update, since they had to
change their strategies.
I personally like google not only because of its volume
and popularity but for its continual efforts to improve
and maintain search engine quality of results. In search,
google always comes with new and innovative ideas. Here
is a latest updates that google does recently, it’s another
step toward better results.
Here is a list of elements in Jaggar Update:
1. Reciprocal Link Exchange (RLE) Abuse
2. CSS SPAM
3. Blog SPAM
4. Redirect Domains or Pages
5. Pirate Sites or Matter
6. Inbound Links (IBL) Repetition
7. Outbound Link (OBL) Irrelevancy
8. Top Domain PR Weight
9. Keyword Stuffing in Alt Tags
10. Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking
between two or more websites for building link popularity,
it doesn’t matter the websites are relevant or not, they
are cross linked just to improve their PG. NO more cross
linking now, jaggar update has really treated RLE website
badly. Bulk link renting, link farming, FFA linking and
irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way
linking through partnership programs, directories relevant
category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading
search bots and visitors, playing with CSS and deceiving
search engine bots is NO more worth at least with google
bot, webmaster use CSS to invisible text with website
visitors, invisible text or near to invisible text by
any mean is SPAM.
Solution: Use CSS for better formatting not to deceive
search engine bots.
Blog SPAM: is that blog which is not updated and created
specially to promote website.
Solution: Make blogs and maintain them regularly, try
to use your blogs as guideline or help to your business
rather just promotions.
Redirect Domains or Pages: are those domains or pages
which are used to forward visitors somewhere else it could
be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you
have restructured or updated your website. Use 301 a permanent
director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from
somewhere without permission, it could be from same domain
as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then
there are free content distribution websites available
which provide fresh content free of cost, use content
from there.
Inbound Links (IBL) Repetition: IB links are links pointing
the same domain pages. If one page is linked with too
many times by different positions and with different or
multiple keyword or phrase, it’s considered to be SPAM
practice.
Solution: One or two multiple links (one could be text
based and another could be image based link) are OK to
same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant
websites or categories, it’s wastage of time and money
to be linked with irrelevant websites.
Solution: Find relevant category related to your website
and ask for placements both paid and free directories
and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists
in root directory, when you type www.mydomain.com this
page comes to show its content, google has started considering
this page’s PR only, rest of the pages got very less consideration
to google now.
Solution: Register your top domain in directories, portals
to get maximum incoming links to your top domain and keep
fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this
is a technique in which keyword or phrases are put in
atl tags without considering that they are relevant or
not.
Solution: Put relevant keyword or phrase in alt tags if
keyword or phrase doesn’t suite then don’t try to put
it forcefully.
Hidden Text: is invisible text that is kept to feed search
engine rather to show website visitors. In this technique
text color is kept same as back ground color, as a result
text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied
it, remove it as soon as possible. Instead of keeping
your text hidden, make everything visible to visitor and
try to use keyword or phrase in caption, heading, sub-heading,
bold or linked.
About The Author
Asif Iqbal is a Researcher, SEO, Trainer, Speaker and
Author, specializes in google optimization and promotion,
and has trained dozens of quality SEOs. He can be reached
at asif@asif-iqbal.com, www.5icreations.com, www.asif-iqbal.com,
www.seoservicespakistan.com
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